Degree Project Proposal

Ella Mauck
1 min readJan 19, 2021

How might a system of sustainable alcohol packaging design help boost moral and have a positive and educational impact on bringing 21 + people together safely during a global pandemic.

2.

You can’t bottle happiness…

What specific elements of branding and advertising catch your eye?

What is the historical relationship with alcohol?

What are the positives of alcohol?

What are the negatives?

How are they targeting their audience?

3.

18 and up

+ the younger adults who are living by themselves durning a pandemic

4.

Ideally, I would want to learn about the role alcohol has played in a historical context as to how we as a country have chosen the designed practices for advertising alcohol.

5.

A designed packaging or something physical — maybe even a series of billboards or posters that could potentially help lift the overall mood of the world in a better direction…

6.

The project’s significance is informative, and something that is intended to be positive. A way to bring people together SAFELY during a pandemic.

7.

https://www.arkansasonline.com/news/2020/sep/06/downtown-fayetteville-bars-people-generally/

https://coreofarkansas.com/scarletletter/

https://www.5newsonline.com/article/news/health/coronavirus/arkansas-bars-restaurants-alcohol-curfew-extended/527-a42c5a8d-c30e-4fdc-af7c-35ab47dcfed9

https://www.fayetteville-ar.gov/3886/COVID-19-Business-Resources

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Responses (2)

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Hey Ella! I really like your ideas so far! One of the main things to me that I think you should consider is taking out the part about the pandemic. I think sustainable packaging with an emphasis on education is a strong project, adding in the aspect…

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Hey Ella! I love the idea of designing a positive, educational experience within the alcohol-sphere. A few things stuck out to me that I think would help to consider. When you say sustainable alcohol packaging and pair it with the goal of a positive…

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